BARC pauses measurement of TV viewership ratings for 12 weeks. Here are some FAQs
India | Oct 16, 2020, 07:59 AM ISTThe Broadcast Audience Research Council (BARC) has paused the measurement of television viewership ratings of news channels for a period of twelve weeks. Welcoming the decision, the News Broadcasters Association (NBA) said it was a bold move. Here are some frequently asked questions (FAQs) on the step taken by BARC.