A giant billboard featuring actress Julianne Moore posing naked with a Bulgari handbag and a pair of lion cubs has been deemed as "inappropriate" for Venice.
Moore, 49, is seen reclining on a divan with her modesty preserved by a black and gold handbag and two lion cubs.
The ad had been expected to adorn the Doge's Palace, which overlooks St Mark's Square and Venice's lagoon, but it was deemed too risque by the city's recently elected mayor, Giorgio Orsoni.
It will now be replaced by less racy images of Moore fully dressed and modelling Bulgari jewellery.
"An advertisement showing a nude woman on a divan is not appropriate for St Mark's Square," the Telegraph quoted Orsoni as saying.