Leading Organic Beauty Care Company, The Shahnaz Husain Group has launched its range of Herbal Deo fragrances in Indian Market under Brand Name "O".
According to a Group press release, Shahnaz Husain Fragrance Body Spray has been introduced in men and women variants.
The deos contain herbal extracts and natural floral extracts blended with essential oils of flowers and herbs with 'carrier' oils, like olive oil and coconut oil which are hundred percent safe to use, according to a Group press release.
"There is no gas component in it, as compared to other deos in the market", said beauty diva Shahnaz Husain.
She said, “Priced at Rs 269 per 130 ml, Premium Black Deo for Men and Purple Deo for Women and Rs 189 per 120 ml regular black deo for men and regular Pink Deo for women offer 4 refreshing fragrances with 4 different blends of various flowers and herbs.
Both the new deodorants have been dermatologically tested.
"Deodorants and perfumes add glamour and style to grooming. We have kept the fragrances subtle, because I believe that they should not be too overpowering. The Deodorants leave the body delicately and subtly fragrant", she added.
The deodorants are available at more than 50,000 outlets Pan India; It is also available at the Shahnaz Husain E-Commerce Portal the Shahnaz Husain online store www.shahnaz.in as well as all the leading E-Commerce portals, including Flipkart, Amazon, Snapdeal and others, so as to reach out the maximum consumers in the next 6 months.
The Shahnaz Husain Deodorant is the first Deo launched by an Ayurvedic Company in the world, the company claimed.
The responses from all over India are positive and encouraging enough to launch more variants in the coming months, it added. As the initial response from the consumers is very positive, we are expecting approximately Rs.10 crore sales in this FY 2017 2018. Our plan for the next five years is to cross Rs.50 crore per annum said Company CMD Shahnaz Husain.
This product is exclusively developed by the R&D Team of Shahnaz Husain Group after conducting detailed research and tests on adult men, women and teenagers successfully before launching these products in the markets. The company is launching various educational and awareness initiatives to promote the new range of deodorants amongst the distributors and consumers across the country.