Houstan, Texas, Dec 19: Former Miss Venezuela Eva Ekvall has died in the US after fighting breast cancer since last year, her representatives said. She was 28.
"Sadly, cancer had the last word," writer Leonardo Padron told Globovision.
Ekvall, an actress and news anchor, died on Saturday after "demonstrating extraordinary calm and courage in her fight against cancer", Padron said, without confirming whether the body would be sent from Houston to Venezuela.
The former beauty queen, who wrote a book after being diagnosed with breast cancer last year, used her public profile to raise awareness of the disease.
In Venezuela, "we invest a lot of money in looking beautiful and not in health care," the former model said.
"There's a huge taboo around breast cancer. But in this country people get their boobs done every day, so I don't understand how breast cancer can be a problem when everybody's showing their breasts."
Collaborating with well-known photographer Roberto Mata, Ekvall chronicled her fight against cancer in the book Fuera de Foco (Out of Focus).
The memoir shocked her native Venezuela with its stark depiction of the ravages of cancer.
"The pictures were very shocking because nobody had ever seen me that way. Nobody had seen me bald, without make-up," Ekvall said of the bestseller.
Ekvall, a journalism graduate, wrote the book based on emails to friends and family and memories prompted by the photos.