"Making films is our responsibility. Reviewing movies is your duty. But how you communicate while criticising a film is important. Don't pass any hurtful remarks. I would request you to use proper words while registering your thoughts on a movie," Rajinikanth told reporters at the audio launch of Neruppu Da at Sivaji Ganesan's residence 'Annai Illam'.
Rajinikanth, 66, said producers should ensure that all the stakeholders earn profit while distributors should avoid falling prey to marketing gimmicks before buying a movie.
"A producer is bound to market his product with innovative gimmicks and quirky selling techniques. But distributors and exhibitors should not fall prey to it. Don't buy a film for exorbitant price and crib about losses post the film's release.
"Before acquiring a project, take the advice of experienced trade pundits in the industry and analyse the risks and business propositions thoroughly," he said.
Tamil actor Vishal, president of Tamil Film Producers' Council and Secretary of Actors' Union, said a film should be given at least three days of breathing space in theaters before being reviewed.
"I understand that reviewing a film is your freedom of expression. Everyone is entitled to their opinions. But give a film its breathing time. Please review a film on the fourth day of its release. Let the movie be there for three days at least," he said.
Rajinikanth said Vishal's suggestion was excellent. 'Neruppu Da' stars Vikram Prabhu, grandson of Sivaji Ganesan and Nikki Galrani in the lead roles.
(With PTI Inputs)