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'Click Here' trend: A deep dive into X's latest social media phenomenon

Click Here trend: Since Saturday evening, X users have been inundated with a flood of posts featuring a minimalist image: a plain white background adorned with the phrase “click here” in bold black font accompanied by a diagonally downward pointing arrow.

Nitin Kumar Edited By: Nitin Kumar @Niitz1 New Delhi Updated on: March 31, 2024 10:00 IST
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Image Source : SOCIAL MEDIA 'Click Here' trend: A deep dive into X's latest social media phenomenon

The latest sensation on X, formerly known as Twitter, has caught the attention of netizens worldwide. Users are sharing images with the caption ‘click here’ and an arrow pointing to the bottom left corner, prompting viewers to click on the ‘ALT Text’ button. But what exactly is driving this trend? Let’s delve into the details.

Understanding ‘Click Here’

The trend revolves around the ALT Text button, an accessibility feature on X. This button allows users to provide descriptions for images, primarily benefiting visually impaired users who rely on screen readers to navigate the platform’s content. For example, user @Scentofawoman10 shared a post urging likes and retweets to uncover Twitter scams, particularly targeting accounts with blue verification ticks.

Gaining momentum

The trend is gaining traction across various social media platforms, with individuals from diverse backgrounds joining in to convey their messages. From political statements to social causes, the ‘click here’ trend is becoming a popular way to engage with online audiences.

Mixed reactions

Like any viral trend, the ‘click here’ phenomenon has sparked a range of reactions. While some applaud its intent to assist visually impaired individuals, others criticise it, alleging disrespect towards the visually challenged community. The trend’s impact remains subjective, with supporters and detractors voicing their opinions online.

As the ‘click here’ trend continues to make waves, its long-term implications and reception within the online community remain to be seen.

Intrigue across X

From politicians to influencers, individuals from diverse backgrounds have found themselves captivated by the enigmatic “Click Here” trend. Users across the platform have been intrigued by the mysterious nature of these posts, leading to widespread engagement and speculation.

Political participation

Notably, political figures have actively participated in the trend, adding to its intrigue. Shiv Sena leader Priyanka Chaturvedi expressed her confusion on X, seeking clarity on the trend’s significance. Additionally, both the BJP and the Aam Aadmi Party (AAP) leveraged the trend to convey political messages.

The BJP incorporated its campaign slogan for the upcoming Lok Sabha election within the alt text section of its “Click Here” post, while the AAP utilized the trend to promote an upcoming rally at Ramlila Maidan.

Also read | Delhi Police shares amusing post following reconciliation between Virat Kohli and Gautam Gambhir

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