Apple on Tuesday revealed its iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max smartphones -- priced at $699, $999 and $1099 respectively. It also launched Apple Watch Series 5, debuting an "Always-On Retina" display, several new health features and international emergency calling that allows customers to call emergency services directly from Apple Watch in over 150 countries, even without an iPhone nearby
Apple Watch Series 5 (GPS) starts at $399 and Apple Watch Series 5 (GPS + Cellular) starts at $499.
The popular Series 3 (GPS), with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of $199 and Series 3 (GPS + Cellular) is $299.
Apple Watch Series 5 (GPS) is available to order now, with availability beginning September 20 in the US and 38 other countries and regions.
For added personal safety while traveling, users with cellular models of Apple Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated.
New location features, from a built-in compass to current elevation, help users better navigate their day. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium variant.
Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.
Apple also introduced a new version of the most popular seventh-generation iPad starting at $329.
The upgraded iPad features a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil2 support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.
The new iPad is available to order starting now and in stores starting September 30.
The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a wide viewing angle making it a vivid canvas for creative expression and perfect for immersive augmented reality (AR) experiences that take advantage of its enhanced cameras and advanced sensors.
Featuring the powerful A10 Fusion chip, the new seventh-generation iPad brings up to two times faster performance over the top-selling Windows PC4 for powerful multitasking and smooth gameplay in Apple Arcade.
HIGHLIGHTS OF THE EVENT
12:06 AM iPhone 11 pro launched at $999 and iPhone 11 pro max launched at $ 1099. The pre-order starts on Friday, September 13 and shipping begins on September 20, in the US
11:53 PM iPhone 11 Pro will be based on A13 Bionic chipset. The new iPhone 11 pro comes with 4 hours longer battery life when compared to iPhone XS Max and support 18 W fast charger.
11:49 PM iPhone 11 Pro will sport a triple camera set made up of a 12-megapixel telephoto lens, a 12-megapixel wide-angle lens with F1.8 aperture, and a 12-megapixel ultra-wide lens with 120-degree field of view. It comes with up to 2x optical zoom and allows two cameras to record video in 4K, simultaneously.
11:40 PM iPhone 11 pro and pro max launched. The new iPhones sport a triple camera setup
11:37 PM iPhone 11 launched at a price of $699
11:31 PM: iPhone 11 will come in six colors including new purple and green colors. It Comes with spacial audio and Dolby Atmos. As expected rear-facing camera module will consist of a 12MP wide-angle camera with f/1.8 aperture and a 12MP ultra angle camera with f/1.4 aperture. It sports a LED display and comes with A13 Bionic chip which will be the fastest GPU in mobile phones.
11:19 PM: iPhone 11 launched
11:10 PM: Apple Watch 5 introduced at $399 for the non-cellular version and $499 for the cellular version. Apple Watch will also come with a compass app New Apple Watch will have five aluminum models in gold, silver, and space grey colors. Apple Watch 5 will be getting special Nike and Hermes model
11:07 PM: Apple Watch 5 introduced with a new always-on Retina display and an 18-hour battery life
11:03 PM: Apple Watch is the next launch
10:57 PM: The new iPad will cost $329 and will be made from recycled aluminum. The device will start shipping from September 30.
10:54 PM: Apple unveils the new generation iPad with a new 10.2-inch retina display with A10 fusion chip and smart connector to connect Apple keyboard and supports Apple pencil.
10:48 PM: Apple TV+ to come with a subscription cost $4.99/month. A year subscription of the Apple TV+ will be free with new purchases of iPhone, iPad and Apple TV devices. The first show on Apple TV+ will be available from November 1
10:46 PM: Apple introduces the new Apple TV +
10:42 PM : Apple Arcade will be available from September 19 with over 100 games. The annual subscription costs $4.99/ month for the whole family with the first month of the subscription being free. Apple Arcade will be available in 115 countries
10:39 PM : Konami's Frogger will be available on the Apple devices through Apple Arcade.
10:34 PM : Tim Cook introduces Apple Arcade, a gaming subscription service for iPhone, iPad, Mac and Apple TV on the Apple Store in partnership with Konami
10:32 PM: The launch event starts at the Steve Jobs Theatre. CEO takes the stage at Steve Jobs Theatre to deliver the keynote speech at the launch event.
10:06 PM : Apple is likely to unveil its major operating system updates: iOS 13 and macOS Catalina. iOS will boost the performance of iPhones. The news iOS update will come with system-wide dark mode. Face ID unlock will be 13% faster.
07:30: Apple CEO Tim Cook Tweets a picture from the launch venue in Cupertino, California. The launch event is scheduled to begin at 10:30 IST at the Steve Jobs Theatre at the Apple headquarters.
What to expect from the new iPhones?
Apple's flagship iPhone 11 Pro and iPhone 11 pro max are expected to get a triple camera setup sporting dual 12-megapixel sensors and a 120-degree wide-angle lens. The same 12-megapixel sensor will be at the front for selfies.