A picture of Pakistani girl featuring as the "brand ambassador" on a booklet that seeks to promote 'Swachh Jamui Swasth Jamui' and 'Beti Bachao, Beti Padhao' initiative in Jamui district, has landed the Bihar Government in a soup. CM Nitish Kumar has ordered an investigation into the matter.
The matter reportedly came to light on Friday and further investigation revealed the girl was being promoted as the face of Unicef in Pakistan for education. The issue has embarrassed the government.
Around 5,000 booklets and notebooks that feature the girl's photo were distributed in schools, aanganwadi centres, school children and among others in Jamui district.
They were printed by Suprabh Enterprises printing press in Patna. The firm said a prior approval from the district administration was taken before putting the photograph on the notebook covers.
Meanwhile, Bihar Chief Minister Nitish Kumar has ordered a probe and directed the district magistrate of Jamui to investigate into how a picture of Pakistani girl was featured as the "brand ambassador".