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Demonetisation: How PM Modi’s move is affecting Bollywood releases

The dramatic move by Prime Minister Narendra Modi to demonetize Rs 500 and Rs 1000 currency notes has adversely affected the business of Bollywood movies. The meagre collection of ‘Rock On 2’, despite fairly average

India TV Entertainment Desk, New Delhi [ Published on: November 13, 2016 13:48 IST ]
Rock on 2
Rock on 2

The dramatic move by Prime Minister Narendra Modi to demonetize Rs 500 and Rs 1000 currency notes has adversely affected the business of Bollywood movies.

The meagre collection of ‘Rock On 2’, despite fairly average reviews, has left producers disappointed. Though, makers tried their best to lure movie buffs but the abolishment of Rs 500 and Rs 1000 notes has restricted footfalls in the movie halls.

While people are struggling to make ends meet with limited cash available with them, it can not be expected that condition would drastically improve in next few days.  

 ‘Force 2’ is yet to be released, about which actor John Abraham said that the box-office collection of any movie releasing this week, will be affected by the decision.

Talking about the issue "Rock On 2" producer Ritesh Sidhwani said it is disappointing that the film's box office collection got affected due to Prime Minister Narendra Modi's decision to demonetize Rs 1,000 and Rs 500 notes.

He says after the announcement priorities of the people have changed.

"Of course, it is disappointing. There was collateral damage to what the larger picture was by the government. We can't be selfish, but personally it is disappointing because you made a film for two years and there is no second chance that we will get. We won't have a second chance because next week there will be some other film," Sidhwani told IANS.

Sidhwani hopes the situation gets better by Monday.

Sidhwani feels people don't want to watch movies right now, but sort out their money troubles.

"What I learnt from PVR and Inox almost 40 to 45 percent of transaction is done through digital. We worked with them on that they have removed so many incentive schemes but the issue is their priorities is to sort out what the situation is right know. I don't think this is on the priority that they want to watch a movie," he said.

(With IANS Inputs)

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