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India TV signs up Paritosh Joshi as strategist

New Delhi, Sept 24: In a yet another aggressive move, India TV has announced the appointment of Paritosh Joshi as a Strategist.

Paritosh, until April 2012 was the CEO, STAR CJ Network India, a STAR Group and CJ O Shopping of South Korea’s Joint Venture.

Joshi will be primarily responsible for optimizing & leading the revenue function of the existing businesses & business development for the forthcoming ventures of the group.

Apart from working with the management at the strategic level, Joshi, as a mentor,  will also actively connect & engage India TV’s business teams including Sales, New Media and Brand.

Announcing his appointment, Ritu Dhawan, MD & CEO, India TV, said, “Immensely experienced Paritosh will be a tremendous resource in formulating the strategy for our new, ready to roll business plans.
 
"While we look forward to his contribution in taking Independent News service to the next level, we feel delighted in welcoming Paritosh on the team.”

“With his outstanding record, we are confident that he will be making most significant contributions in increasing our lead over competition as the most profitable media company,” she added.

Commenting on the assignment Joshi said: “I have had the pleasure of knowing Rajat Sharma as a senior industry colleague and fellow IBF Board member for the last 6 years and we have had many lively conversations on the television business. It is from such a conversation earlier this year that the idea of this engagement began.
 
"Ritu-Rajat are a true power couple of the news television industry who have built India TV into a formidable force enjoying massive audiences across a growing distribution footprint.
 
"With a solid revenue engine already in place supported by a talented sales team, India TV is poised for even bigger achievements.
 
"It is a privilege to be invited to participate in this exciting journey and I look forward to a stimulating, inspiring assignment.”

Joshi, a statistics graduate from Mumbai, completed his PGP from IIM Ahmedabad in 1985. His 27-year-long  corporate career took path in FMCG at P&G, ITC and the Maharaja Organisation, Sri Lanka, Media at Business Standard and STAR, Advertising, briefly at Lintas, Commodity Futures at a start-up called e-commodities and Industrial Perfumery at Quest International that has since merged with Givaudan.