Newcomer in the telecom sector, Reliance Jio recorded highest download speed compared with its other competitors in February.
According to data released by the monthly average mobile speed data released by the Telecom Regulatory Authority of India (TRAI), Jio's 4G average download speed was at 16.487 Mbps in February.
After Jio, Idea Cellular clocked a speed of 12.092 Mbps, followed by Airtel at 10.439 Mbps and Vodafone India at 7.933 Mbps.
Jio also scored highest speed in February when all technologies (3G and 4G) are taken together. Against its 16.487 Mbps speed, Idea clocked at 8.331 Mbps, Airtel at 7.665 Mbps and Vodafone at 5.662 Mbps.
Meanwhile, a new joint report by market research firm Kantar IMRB and Mobile Marketing Association (MMA) said that mobile internet usage was up by 29 per cent in the period October-December 2016, over the previous quarter.
Search, social, messaging as a category was the topmost engaged and the average time spent grew by more than 50 per cent. WhatsApp witnessed 150 per cent growth in usage over the previous quarter.
"The entry of Jio with its free 4G data offer redefined the mobile landscape by triggering an increase in data usage amongst consumers and also led to a fundamental restructuring of the telecom industry," said Hemant Mehta, Managing Director, Media and Digital, Kantar IMRB, in a statement.
While women spent nearly 1.3 times more time on online shopping portals as compared to men, it was entertainment that toppled shopping to become the second-most engaged category.
"The huge jump in mobile usage is not only propelled by free data plans but demonetisation policy also is a significant contributor in driving news and media in the top five," added Preeti Desai, Country Manager, Mobile Marketing Association India.