"He (Modi) was everywhere. In India, promotion is very important. When you make a film, you actually spend more money on its promotion than on making it. The BJP did the same, and the results are for everyone to see," Hajini added.
Salman Nizami, joint secretary of J&K Congress Committee, echoed the same thought.
"Modi's victory is also due to the fact that the National Democratic Alliance marketed itself very well. Our Health Minister Ghulam Nabi Azad had done a lot of development work in his constituency Udhampur, but we lost the seat as we failed to inform the people about it," Nizami said.
He added that polarisation also influenced the susceptible minds of the young voters.
"In many constituencies, it was an election between two different communal sentiments, thanks to Modi openly exhorting religious sentiments of voters of one particular community," Nizami lamented.
No wonder, the BJP made huge inroads in states such as Chhattisgarh, Jharkhand and Rajasthan where the voters aged between 18 and 19 years stood at 4.9 percent, 9 percent, and 4.8 percent, respectively.
