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Los Angeles Tourism collaborates with couple Sonam Kapoor-Anand Ahuja for digital campaign

LA aims to grow its share of visitors from India which is why this city in California has featured Indian couple Sonam Kapoor and Anand Ahuja in its latest digital marketing campaign. Know more!

India TV Lifestyle Desk India TV Lifestyle Desk
New Delhi Published on: March 19, 2019 16:39 IST
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Los Angeles Tourism collaborates with couple Sonam Kapoor-Anand Ahuja for digital campaign

Los Angeles is home to renowned museums, unique hotels, diverse experiences and of course, the center of film and television industry -Hollywood. Currently, LA aims to grow its share of visitors from India which is why this city in California has featured Indian couple Sonam Kapoor and Anand Ahuja in its latest digital marketing campaign. The video and pictures of this promotional campaign dropped on the internet on March 11.

“Los Angeles Tourism began investing in travel trade efforts in India back in 2016 and consumer marketing efforts began in 2017. In 2018, the city welcomed more than 130,000 visitors from India, a 5.1 percent year-over-year increase. On average, Indian travelers spend 8.6 nights in Los Angeles with research indicating sightseeing (95%), shopping (77%) and art galleries & museums (37%) as top preference,” Don Skeoch, Chief Marketing Officer, Los Angeles Tourism.

Tapping into Sonam and Anand’s passion for reading, vegan cuisine, the film industry, basketball, art and more, the four-episode campaign shows them visiting the legendary Los Angeles County Museum of Art, experiencing the one-of-a-kind Warner Bros. Studio Tour Hollywood, tasting Chef Esdras Ochoa’s famous vegan tacos at Salazar and vibing at the hot Hollywood Roosevelt Hotel.

Bollywood actress Sonam Kapoor is sharing the beautiful moments spent with her husband in LA on social media platforms. Look at some of them here:

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