2. Larry Page & Sergey Brin, Google
Age: 40, 40
Last year's ranking: 2
Stage of global conquest: Google's stock price has jumped nearly 20 per cent in value since last year and its annual profits topping $10 billion.
The company has decided to spend roughly $1 billion on Waze, a crowd-sourced traffic app; their crazily ambitious Project Loon; and Google Glass, a head-mounted computer that is one of the most talked-about new products in years.