New Delhi: Snapdeal, one of the leading e-commerce runners, has started a pilot project, under which the company has integrated services of RedBus, Zomato and Cleartrip. This move has been made to help customers with tickets, food and more.
The integration will also lead the company to a new level and will get more people to use its platform. The company has also given access of the user base to Cleartrip, Zomato and RedBus, and the partnership is giving them exposure to one of the largest Indian eCommerce company.
This seems to be a win-win situation for Snapdeal, as in return, the company will earn some amount of commission for each booking made through its platform. In all this air tickets have large gross merchandise value (GMV) and food ordering comes under high frequency category. GMV is the overall sales by merchants on an ecommerce platform, without factoring discounts, out of which on an average an etailer gets 5-20% as margin.
Last year, Kunal Bahl Snapdeal CEO had said that the company will surpass Flipkart in terms of GMV by March 2016. And this association could be a step towards the goal.
Ecommerce companies are now finding out new ways to generate revenue from the high amount of traffic they get. Recently, the company tied up with real estate developers to launch real estate and financial services on the website, increasing their GMV.
Paytm, Alibaba-backed Company and Snapdeal rival, has also started a travel marketplace on its platform. It has started selling hotel and bus tickets a few months back.
Snapdeal is trying hard to connect with its customers and is planning services in 11 new languages. It also has invested on many start-ups in the last 1 year. We will soon be introduced to Snapdeal wallet.