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Political content turns out to be deepfake: 1 in 4 Indians reported

A recent report stated that around 75% of Indians have come across deepfake content. The majority have expressed concerns about the potential misuse of AI-powered deepfakes, particularly for impersonating public figures (44%), undermining trust in media (37%), and influencing elections (31%).

Edited By: Saumya Nigam @snigam04 New Delhi Updated on: April 25, 2024 19:18 IST
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Image Source : FILE Political content turns out to be deepfake

It was recently reported that one in four Indians (around 22 per cent) have said that they have recently come across political content which was later discovered to be deepfake. As per the cyber security company McAfee, about 75 per cent of Indians have encountered deepfake content, with most concerned about the potential use of Artificial Intelligence (AI)-powered deepfakes for (44 per cent) impersonating public figures, (37 per cent) undermining public trust in media and (31 per cent) influencing elections.

"Recently, India has been witness to an unprecedented surge in cases of deepfake content involving public and private figures. The ease with which AI can manipulate voices and visuals raises critical questions about the authenticity of content, particularly during a critical election year," said Pratim Mukherjee, senior director of engineering, McAfee.

The report surveyed 7,000 consumers globally across the US, UK, France, Germany, Australia, India, and Japan in January and February of this year.

Under the potential uses of deepfakes which are concerning, the report found cyberbullying (55 per cent), creating fake pornographic content (52 per cent), facilitating scams (49 per cent), and distorting historical facts (27 per cent).

About 64 per cent said that AI has made it harder for them to spot online scams.

Around 57 per cent came across a video, image, or recording of a celebrity and thought it was real, with 31 per cent losing money to a scam.

“It’s imperative that consumers be cautious and take proactive steps to stay informed and safeguard themselves against misinformation, disinformation and deepfake scams," said Mukherjee.

ALSO READ: Threads is testing new feature to help users clean their timelines: All you need to know

Earlier, it was announced that Microsoft warned India about China's plan to create and amplify AI-generated content to “benefit its interests” amid the seven-phase elections which started on April 19. The Centre has come down on global digital companies heavily, asking them to fix their platforms as part of a new advisory around artificial intelligence and its potential threat during the polls.

With major elections taking place across the world this year, majorly in India, the US and South Korea: “We assess that China will, at a minimum, create and amplify AI-generated content to benefit its interests," according to Clint Watts, General Manager, Microsoft Threat Analysis Center.

Inputs from IANS

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