Pinterest, a photo-sharing platform has partnered with record labels to bring music to its TikTok rival named 'Idea Pins'. Idea Pins will enable users to add popular music to their video posts on the platform.
With the collaboration, the platform's existing royalty-free music collection is said to be expanded in order to include licensed popular songs.
"Being able to add known and trending songs to Idea Pins will enable creators to engage more deeply and creatively with their audience, unlocking new ways for them to inspire through their content with music expression", the company said in a blogpost.
Users can also search for the music they would want by song title, artist, or keyword.
"Music plays a vital role in elevating storytelling and empowering storytellers, creators and pinners who inspire the world every day on Pinterest," said Malik Ducard, Pinterest's chief content officer.
Furthermore, in addition to adding music tracks to videos on the platform, the users can use the existing publishing tools for making inspiring content, like ghost mode transition tools for better before-and-after videos, topic tagging which helps to connect content to related interests, and more.
Also, earlier, the company had acquired AI-powered shopping startup 'The Yes' for an undisclosed sum.
The Yes was founded in 2018 by CEO Julie Bornstein, an eCommerce and fashion industry veteran and CTO- Amit Aggarwal, a tech industry veteran.
Inputs from IANS