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OpenAI plans to fight fake news before 2024 elections, but how? All you need to know

OpenAI is working to prevent false information from spreading before elections. The company is focusing on stopping tricks used to spread fake news, ensuring safety, and making it clear where AI-generated content comes from.

Written By: Vishal Upadhyay New Delhi Published on: January 16, 2024 13:42 IST
openai, loksabha elctions 2024, uk elections, us elections, openai plans for elections, tech news
Image Source : FILE Representational Image

As countries around the world gear up for elections, OpenAI is sharing how it plans to fight false info. Recently, the company stated in a blog post that it is working hard to stop misleading content and make sure the source of information is clear.

Preventing Abuse and Ensuring Transparency

According to the blog post, OpenAI is actively engaged to prevent misuse, particularly in countering misleading content like "deepfakes," large-scale influence operations, and chatbots impersonating candidates. The company brings together expertise from various teams, including safety systems, threat intelligence, legal, engineering, and policy, to swiftly investigate and address potential abuses.

Before introducing new systems, OpenAI rigorously assesses and tests them. This involves red teaming, seeking feedback from users and external partners, and implementing safety measures to minimise the risk of harm.

Transparency in AI-Generated Content

OpenAI said it is committed to providing transparency around AI-generated content. The company is actively working on provenance efforts, and starting early this year, it plans to integrate digital credentials from the Coalition for Content Provenance and Authenticity. This approach encodes details about the content's origin using cryptography, especially for images created by DALL·E 3. Additionally, OpenAI is experimenting with a provenance classifier, a tool designed to identify images generated by DALL·E.

Collaboration with the National Association of Secretaries of State (NASS)

In preparation for the upcoming US presidential election, OpenAI, the creator of ChatGPT, is collaborating with the National Association of Secretaries of State (NASS). ChatGPT will guide users to CanIVote.org, a trusted source for US voting information, when users ask certain procedural election-related questions, such as where to vote.

Inputs from IANS 

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