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Government set to announce national creators' awards to recognise new-age influencers, creators

National Creators Award: According to sources, the social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well.

Edited By: Sheenu Sharma @20sheenu New Delhi Published on: February 09, 2024 18:47 IST
National Creators Award, Government set to announce national creators awards, indian government set
Image Source : PTI (FILE) Prime Minister Narendra Modi with wrestler Ankit Baiyanpuriya participates in a special cleanliness programme ‘Ek Taarikh, Ek Ghanta, Ek Saath’ (Shramdaan) under Swachchta hi Seva campaign ahead of Gandhi Jayanti in New Delhi.

National Creators Award: The government is set to announce the national creators' awards to recognise new-age influencers and creators, official sources said today (February 9). They said the first-of-its-kind awards will be targeted at "Gen Z", a reference to the young generation hooked to the internet and social media, and will be given in nearly 20 categories.

Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said. One of the categories will be for those who have helped spread the country's soft power and culture internationally, they added.

Other categories may include "green champions", "swachhta ambassadors", "agro creators" and "tech creators", the sources said. They said the awards will be on the lines of the national film awards, which recognise films in different languages and categories.

ALSO READ: How are AI-generated influencers stealing businesses from human content creators?

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