Home-grown FMCG company Emami Ltd today confirmed it has roped in superstar Salman Khan as brand ambassador for its edible oil brands. Khan along with Amitabh Bachchan will endorse the group’s edible oil brands.
Emami has three brands in the edible oil business - Emami Healthy & Tasty, Himani Best Choice and Rasoi apart from Bake Magic, a speciality fat brand.
A new commercial starring Salman is expected to go on air soon. The TVC, produced by Opticus Inc, is conceptualised, written and directed by Nitesh Tiwari of "Dangal" fame.
Portraying the diverse gastronomical moods of India, Salman will be seen celebrating the great Indian foodie in the commercial.
"Salman Khan has a huge fan following which is evident from his slew of box office grossers like 'Sultan', 'Kick', 'Bajrangi Bhaijaan', 'Dabangg' and 'Tiger Zinda Hai'. We felt he will be the right fit along with Big B to take our brands to a wider consumer base," Aditya Vardhan Agarwal, Director, Emami Group, said in a statement.
(with IANS inputs)