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Smaller films need more marketing, stree producer Dinesh Vijan

Dinesh Vijan pointed out that music is one of the elements to run a promotion campaign for four weeks before the release of the film.

Edited by: India TV Entertainment Desk, New Delhi [ Published on: September 22, 2018 6:40 IST ]

Stree team

Bollywood producer Dinesh Vijan who is riding high on the success of his latest release Stree believes that a small budget film needs extensive marketing for its theatrical release than the movie having big names.

Vijan was asked if marketing works in favour of a small budget film. "I think smaller films need more marketing than a big budget film with stars. Otherwise, the film does not get a life to survive," said the film producer.

"If you have faith in the content as a maker, come on the front foot and go out there on marketing to put out the film. Historically on holiday weekend whenever a small film came with a big one, the small film worked. That is why I believe that if one does not have the budget to market a small film, it is better to go on the digital platform directly where it finds its audience."

Taking the reference of their earlier release, Vijan said, Haider came with Bang Bang and both films worked. Hindi Medium came with Half Girlfriend and the film worked. I feel if we work on content, the film will work."

Vijan pointed out that music is one of the elements to run a promotion campaign for four weeks before the release of the film but small budget content-driven films face a problem of not having any music.

On a related note, Stree, a horror comedy has minted over Rs 100 crores. It stars Rajkummar Rao, Shraddha Kapoor and Pankaj Tripathi in pivotal roles.

(With IANS inputs)

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