Bollywood producer Dinesh Vijan who is riding high on the success of his latest release Stree believes that a small budget film needs extensive marketing for its theatrical release than the movie having big names.
Vijan was asked if marketing works in favour of a small budget film. "I think smaller films need more marketing than a big budget film with stars. Otherwise, the film does not get a life to survive," said the film producer.
"If you have faith in the content as a maker, come on the front foot and go out there on marketing to put out the film. Historically on holiday weekend whenever a small film came with a big one, the small film worked. That is why I believe that if one does not have the budget to market a small film, it is better to go on the digital platform directly where it finds its audience."
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Thank you so much for all the love that you all are showering on our #Stree, and also, thank you for all the wonderful birthday wishes. This was the best, most blessed birthday ever. Big thank you from all of us @shraddhakapoor @amarkaushik #DineshVijan @rajanddk @Krishna.dk @nowitsabhi @aparshakti_khurana @maddockfilms. Book your tickets now. 🙏❤️
Taking the reference of their earlier release, Vijan said, Haider came with Bang Bang and both films worked. Hindi Medium came with Half Girlfriend and the film worked. I feel if we work on content, the film will work."
Vijan pointed out that music is one of the elements to run a promotion campaign for four weeks before the release of the film but small budget content-driven films face a problem of not having any music.
On a related note, Stree, a horror comedy has minted over Rs 100 crores. It stars Rajkummar Rao, Shraddha Kapoor and Pankaj Tripathi in pivotal roles.
(With IANS inputs)
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