The long wait of tech lovers finally came to an end on Tuesday as Apple unveiled its next flagship smartphone – iPhone 8. Along with it, the company is also launcehd iPhone X (iPhone 10), iPhone 8 Plus, Apple Watch 3 and Apple TV 4K.
As suggested earlier, “anniversary edition” iPhone 10, which comes a decade after Apple’s late co-founder Steve Jobs unveiled the first version, will cost USD 999.
The iPhone X gives the traditional Home button a miss, and comes with bezel-less display, face recognition feature, wireless charging and much more that make it different from all other smartphones. It also features the all-new 'animoji'
iPhone 8 has been launched at a starting price of $699 whereas the iPhone 8 Plus will start as $799.
The launch event took place at the Steve Jobs Theatre in Apple Park, Cupertino.
Here are the highlights from the iPhone 8 launch event:
12:15 am IST: iPhone X comes in 64GB and 256GB and starts from $999. Order from October 27 and will ship from November 3
12:02 am IST: iPhone comes with 'animoji' that works will use sensors to create custom 3D ‘animojis’ of unicorns, robots, pigs and many more
12:02 am IST: 1 in a million people could use their face to unlock your iPhone X. This was 1 in 50,000 for the Touch ID fingerprint sensor. That means Face ID is much more secure
12:01 am IST: Face ID won't be spoofed by photographs, Schiller says. It won't be easy to beat it
11:59 pm IST: iPhone X comes with True Depth camera system which has flood illuminator, infrared camera, speaker, microphone among other things
11:58 pm IST: Every time you glance at your iPhone, even in the dark, all these sensors start working to map your face and unlock the iPhone X.
11:56 pm IST: iPhone X is locked until you look at it and it recognises you. This is called Face ID
11:54 pm IST: iPhone 10 comes without Home button. All you need to do is swipe up from the bottom to go to the home screen
11:52 pm IST: 5.8 inches diagonal. 2436x1125 pixels. 458 pixels per inch
11:52 pm IST: The glass and stainless steel form a continuous fit from front to back. It has water and dust resistance. It has two finishes - space grey and silver
11:50 pm IST: Cook announces launch of iPhone X, or iPhone 10
11:49 pm IST: iPhone 8 will be available in 64GB and 256GB, starting at $699. iPhone 8 Plus will also be available in the same two storage variants from $799. Pre-orders begin September 15 and it will be available from September 22. iOS 11 ships on September 19
11:48 pm IST: iPhone 8 GB will start with 32GB, 256 and 512 GB
11:45 pm IST: Both iPhone 8 and 8 Plus come with wireless charging
11:40 pm IST: Cameras are caliberated for 'augmented reality'
11:39 pm IST: Both iPhone 8 and 8 Plus can shoot at 4K, 60 frames per second
11:36 pm IST: iPhone 8 Plus has better Portrait Mode pictures as well.
11:32 pm IST: The iPhone display gets the True Tone technology that's there in the iPad Pro 10.5". They have new stereo speakers too, with deeper base and 25 percent louder sound.
11:30 pm IST: 4.7 inch in iPhone 8 and 5.5 inch in iPhone 8 Plus
11:29 pm IST: Comes in Silver, Space Grey, and Gold finish.
11:25 pm IST: Cook announces launch of iPhone 8, iPhone 8 Plus
11:22 pm IST: Apple TV 4K starts at $179 for 32GB.
11:19 pm IST: Apple TV runs the latest version of TVOS
11:17 pm IST: 4K movies will be available at the same price as HD. If you bought movies at HD they'll automatically be upgraded to 4K HDR at no extra charge.
11:16 pm IST: Apple TV supports HDR 10 and Dolby Vision
11:10 pm IST: Cook announces launch of Apple TV 4K
11:06 pm IST: Two versions of Apple Watch 3 will available in nine countries
11:06 pm IST: Series 3 has a new band called Sport Loop
11:04 pm IST: The display itself is the antenna for LTE on Apple Watch Series 3. An electronic SIM is in there, which is smaller than even the nano-SIM
11:02 pm IST: You don't have to carry your iPhone with the Apple Watch any more. You don't have to manage a separate number, just the same one as your iPhone
11:01 pm IST: There's a barometric altimeter too for flights of stairs climbed
11:01 pm IST: Series 3 comes with dual core processor to make it really really fast. For the first time, it comes with SIRI
11:00 pm IST: Apple Watch Series 3 can stream up to 40 million songs, access to any radio station
10:57 pm IST: watchOS 4 will be available to all Apple Watch users on September 19
10:56 pm IST: Apple Watch will notify you when it detects an elevated heart rate and you don't appear to be active
10:51 pm IST: Cook says Apple Watch grew over 50 per cent year-on-year. Apple Watch is the number one in the world!
10:50 pm IST:
10:47 pm IST: Cook announces launch of Apple Watch 3
10:46 pm IST: A video showcasing Apple's creative retail strategy tells us Apple is changing its retail experience
10:45 pm IST: "500 million people visit Apple Stores everyday" - Angela Ahrendts
10:44 pm IST: "Today at Apple" is a new in-store experience at Apple stores that helps people learn how to use various features on iOS devices. Its a "fun, social way" to do so, Ahrendts says
10:42 pm IST: Angela Ahrendts, who heads that department at Apple gives retail updates ahead of the launch
10:41 pm IST: Apple Park is powered by 100 percent renewable energy.
10:41 pm IST: The park itself was converted from a sea of asphalt into a 175 acre green space with 9000 trees, Cook says.
10:39 pm IST: Tim encourages people to donate to help those suffering due to the hurricanes
10:38 pm IST:
10:37 pm IST: His philosophy will always be in the DNA of Apple, says Cook
10:36 pm IST: He says Jobs' dream vision behind Apple Park was to create an all-different work environment
10:35 pm IST: Tim Cook tells about Steve Jobs' dreams. He tells how he believed on talented people to do the best work.
10:32 pm IST: The launch event kicks off. Tim Cook addresses the audience.
10:29 pm IST:
10:25 pm IST: The Apple Livestream is now live. Minutes to go for the event to begin
10:21 pm IST: Event to start any moment now
09:49 pm IST:
09:47 pm IST: People throng the Steve Jobs Theatre at Apple Park. The event is about to start.
09:37 pm IST: