Corporate giants AT&T and Gilltte distanced themselves Saturday from Tiger Woods, raising questions about his multimillion-dollar advertising appeal, reports World News.
Gillette announced it will cut back on Woods' marketing role as the golfer focuses on his home life.
"As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said a statement from Gillette.
The company once featured Woods plugging their razors with fellow sporting superstars Derek Jeter and Roger Federer.
AT&T, which signed a deal with Woods earlier this year to put its logo on his golf bag, is reconsidering its ties to the 33-year-old mega-star after his admission of marital infidelity.
After Woods announced Friday that he was indefinitely abandoning golf in the wake of his woes, AT&T issued a statement offering their backing - to a point.
"We support Tiger's decision and our thoughts will be with him and his family," said AT&T spokeswoman Susan Bean.
"We are presently evaluating our ongoing relationship with him." Woods' ties to AT&T predate the golf bag deal.
The golfer with 14 major titles hosted its annual AT&T National tournament - which he won earlier this year.
Other sponsors stood more firmly behind Woods, whose carefully sculpted image has unraveled in the two weeks since a car wreck outside his Florida mansion.
Nike, perhaps his most visible and ardent backer, said Woods and his family had their "full support."
"He is the best golfer in the world and one of the greatest athletes of his era," said the Nike statement.
"We look forward to his return to golf."
Woods, in a stunning statement, acknowledged cheating on his wife Elin Nordegren and announced he was taking a break from the sport that made him an international superstar.
"I want to say again to everyone that I am profoundly sorry and that I ask forgiveness," Woods said. "It may not be possible to repair the damage I've done, but I want to do my best to try."
Woods, 33, is the father of two young children.
There were reports he would relocate with his wife to her native Sweden in an effort to save their marriage.
Woods - once a ubiquitous TV presence - last appeared in a a prime-time television commercial on Nov. 29, according to the research firm Nielsen Co. The ad was for Gillette.
