Netflix, the global streaming giant, has announced its strategy to address password sharing in India. The company has started sending emails to its customers in the country, explicitly stating that Netflix accounts should only be used within a single household. This move aims to enforce the policy and encourage users to adhere to individual account usage within their respective homes.
The company said that it has started sending emails to customers in India who are using Netflix outside of their homes.
Everybody residing in the same household can use Netflix any place they are—at home, in a hurry, on vacation - and exploit new elements like Trasfer Profile, Manage Access, and other devices- confirms Netflix.
"We perceive that our individuals have numerous entertainment choices. It is the reason we keep on putting vigorously in a wide variety of new movies and Network programs—so whatever your taste, temperament, or language, and whoever you are watching with, there is continuously something fulfilling to watch on Netflix," it said.
Earlier in May this year, Netflix imposed these limitations on password-sharing in excess of 100 nations, including notable business sectors like the US, England, France, Germany, Australia, Singapore, Mexico, and Brazil.
Furthermore, for an additional monthly fee (which is operational in the US and a few other countries), it offered its paying customers the option of including an additional member from outside their household. This fee is set at $8 (660 rupees) in the United States. To guarantee a consistent encounter, individuals are granted the capacity to move an individual's profile, empowering them to keep up with their viewing history and personalized recommendations.
These actions come as Netflix keeps on trying different things with various procedures and strategies to battle the far-and-wide act of account sharing, which is assessed around the world including more than 100 million families.
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