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Appointments on Instagram: What it is and how it works? Explained

Whether you're a salon proprietor, fitness instructor, consultant, or any other professional seeking to optimise Instagram's potential for efficient appointment management, the 'Appointments on Instagram' feature is tailored for you.

Edited By: Vishal Upadhyay New Delhi Published on: September 19, 2023 8:30 IST
instagram, instgaram appointments, appointments on instagram, instagram features, tech tips, meta
Image Source : FILE Representational Image

In recognition of the evolving needs of businesses in their pursuit of effective customer engagement and operational efficiency, Instagram, a social media platform under Meta ownership, has a groundbreaking tool named "Appointments on Instagram." This tool empowers businesses to effortlessly schedule and oversee customer appointments directly within the Instagram application.

The introduction of this feature indicates a host of advantages, including unprecedented convenience, heightened customer engagement, and a frictionless booking process—all at zero cost to your business.

To make the most of 'Appointments on Instagram,' the first step is to ensure that your Instagram account is configured as a business account. Once that's in place, follow these straightforward steps:

Step 1: Navigate to Your Instagram Inbox: Access the inbox of your Instagram business account and choose the message thread where you intend to arrange an appointment.

Step 2: Access "Appointments": Within the chosen message thread, tap the plus icon situated at the bottom right corner of your screen.

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Step 3: Select an Appointment Date: Among the presented options, click on "Appointments."

Step 4: Set the Appointment: To arrange an appointment through Instagram, select a date, tap "Schedule appointment," enter the Title and Date/Time, optionally include customer contact details, and then tap "Schedule appointment" to share it within the conversation thread.

The 'Appointments on Instagram' feature offers a multitude of benefits:

  • All-In-One Platform: All messaging and appointment tools are conveniently available on Instagram, eliminating the need for external booking services.
  • Enhanced Customer Communication: Stay in close contact with your customers, reduce no-shows, and increase repeat bookings.
  • Seamless Booking Experience: Provide customers with a smooth booking experience on Instagram, all without the hassle of switching between apps.
  • Cost-Free for Instagram Business Accounts: This valuable tool is provided to businesses on Instagram at no additional cost.

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With the integration of the 'Appointments on Instagram' feature, the task of managing appointments has been greatly simplified. Maintain organisation, foster meaningful customer interactions, and deliver a seamless booking experience—all within the familiar confines of the Instagram app.


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