Xiaomi on Friday announced that the company has shipped more than 1 million televisions so far. Xiaomi had first launched the Mi TV 4 in mid-February and since then has launched other TVs too like the Mi TV 4 Pro, Mi TV 4A, Mi TV 4C Pro and Mi TV 4A Pro.
The televisions come with high-end specs, loaded with features at affordable price. The combination of powerful hardware at value-for-money price points have been the factor in helping the brand grow their online market, which has helped them reach one million in a short span of time.
Xiaomi in August had announced that the company had sold 500,000 units in its Mi TV range, but with the immense response in the festive online sale that took place from 9th October to 11th October, along with its expanding offline mark, Xiaomi has touched 100,000 units mark, helping it hit the 1 million mark in just 2 months of the previous announcement.
Celebrating the achievement, Xiaomi is now offering a discount of Rs 1000 on the purchase of the 32 inches and 43 inch Mi TV 4A models on Flipkart and a 43 inch Mi TV 4A model on Mi.com, for the Diwali sale.
Raghu Reddy, Head – Category and Online Sales, Xiaomi India said, "We are extremely proud to be sharing another Mi TV milestone with our fans and thankful for all the love. It took us years of planning to get the hardware design, smart Patchwall User Interface and software partnerships to deliver a truly smart TV experience for India and we are glad that over a million Indians put their faith in our product. Based on what we know, no other brand has ever achieved this in India."
He added by saying, "The year 2018 has been phenomenal and has laid down a beautiful chapter for Mi TVs in India. One thing I would like to share with our Mi Fans is that this is just the beginning of a beautiful Mi TV journey and there will be many more reasons to celebrate."