Beauty Makeup: It is equivalent to no makeup look. Use light and nude shades to enhance each and every feature of the face with lighter application. Base is absolutely neutral and skin should look flawless. If the makeup is for day, the base should be lighter, but if it is for shoot, base should be heavier while giving a natural look.
For eyes, use colours like champagne, beige, light peach. Use a brown liner to enhance the eyes. Kohl is not used in beauty shots. One can use skin colour pencil for the rim of the eyes. For lips, nude shades close to your skin tone can be used.