"The tattoo business in India has evolved in the last four years and Bollywood is one reason for this change," Anisha Singh, founder and chief executive officer of mydala.com, told IANS.
"Earlier the age group of those who were going for inking was limited to 18-25 years, but now even the 40-year-old wants to get at least a single tattoo done on his or her body," added Singh.