"Passion for basketball and the NBA is growing rapidly in India and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination," NBA India managing director Yannick Colaco, said in a statement.
NBAStore.in will offer oncourt products and fan gear from adidas, women's and men's fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season.
