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Facebook’s new feature ‘Perspective’ compares and displays views of political parties

A new feature launched by social media giant Facebook helps users compare the stance of the major political parties. The launch of the feature, named ‘Perspective’, comes ahead of the general election in Britain and gives users a unique insight...

India TV News Desk, London [Updated:01 Jun 2017, 7:01 PM IST]
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Facebook’s new feature ‘Perspective’ compares and displays views of Parties

A new feature launched by social media giant Facebook helps users compare the stance of the major political parties. The launch of the feature, named ‘Perspective’, comes ahead of the general election in Britain and gives users a unique insight into the views of political parties on key issues.

The move is also aimed at helping the fight against the influence of "fake news" in the elections.

The location-sensitive feature will appear as a prompt beneath articles linked to the election and will allow users to read each party's position on key issues such as housing, the economy and foreign affairs, BT.com reported. 

Facebook which has more than 30 million UK users said that the feature will appear up to three times a day and will be activated by the type of article, not the individual viewing it.

It will show each party’s relevant to the nation the UK user is viewing in and display each party's stance on the issues in random order.

First used by Facebook ahead of the French presidential election, the social networking giant said it created Perspectives to help build an informed community.

"People have told us it is sometimes difficult to find reliable and comprehensive information about the parties' election manifestos," a spokesman said to itv.com.

"In response, we created a space that allows each party to share explanations of their campaigns directly to people through their Facebook page.

"People can choose to engage with different party pages to learn about the issues that matter to them."

Facebook has faced criticism for its policing of so-called "fake news" and monitoring of other content on its platform.

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