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Facebook admits that it uses your phone number to render targeted ads

Facebook uses the user's phone number, which is provided for a two-factor authentication to deliver targeted ads.

India TV Tech Desk Edited by: India TV Tech Desk San Francisco Updated on: September 28, 2018 15:53 IST
Facebook uses your phone number to render targeted ads
Image Source : MAXPIXEL

Facebook uses your phone number to render targeted ads

According to a media report, the social media giant Facebook went on to admit the that the company uses the phone number to target ads to its users. The phone numbers are provided by users for security purposes.

"We use the information people provide to offer a better, more personalised experience on Facebook, including ads," a Facebook spokesperson was quoted as saying by TechCrunch on Thursday.

The report added that the Facebook specifically uses the user's phone number, which is provided for a two-factor authentication (2FA) and a security technique that provides a second layer of authentication to help keep accounts secure.

"We are clear about how we use the information we collect, including the contact information that people upload or add to their own accounts. You can manage and delete the contact information you've uploaded at any time," the Facebook spokesperson said.

Facebook confirmed the use of users' phone number for targeting ads after Gizmodo reported research work carried out by academics at two US universities who found that the social network uses pieces of personal information that individuals did not explicitly provide it to target them with ads.

Besides using the contact information users willingly provide to Facebook, it is also using contact information they handed over for security purposes and contact information they did not hand over at all, but that was collected from other people's contact books, the Gizmodo report said.

The study also suggests that Facebook uses  "shadow contact information" to make money via advertising.

(With IANS inputs)

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