Retailers are selling it like the best of both worlds: Couples can celebrate their romance without anyone having to miss out on soccer's biggest event.
Wellington Castro, a 33-year-old information system technician, was buying chocolates Tuesday for his wife. Intimacy will be impossible when Brazil meets Croatia, he said, so the couple plans to go out for dinner a day before the opening match.
Thursday "is game day and only that," he said. "We prefer not to mix both. The day of the game is just a mess. We have the whole family over."