The choice of music is also given at the LDR suites in Fortis La Femme. But there's more to the pampering.
"Apart from all the facilities, like an LCD TV in the room, a music system, and a kitchenette, we also have on-call beauty attendants for the expecting and new mothers. So if a woman wants a massage, or waxing to be done, all she has to do is to press the button," Anita Gupta of Fortis La Femme told IANS. Post-delivery, most new moms ask for a pedicure or a massage in the comfort of their suite.
The room also has a remote-controlled bed that converts into a reclining chair for the delivery.
At Columbia Asia Hospital, a special Columbia Venus programme goes nine months back - right from pre-conception counselling - all the way to ante-natal care and post-natal services, thus standing by its motto, "With you the whole nine months and beyond". The programme also offers ante-natal counselling for the mother and the family.
In addition, the special birthing centre has all the facilities, including a baby warmer where the child can be kept after delivery and a separate enclosure for the family to ensure that "a new mother is treated like a guest, and not a patient".
According to doctors, there are three main reasons for the rising popularity of such premium birthing centres - personalised care from experts, hygiene, and, of course, comfort.
"We were the first to start such a concept in India, back in 2001-2002, and then only the upper-class couples explored the option. But now the clientele has broadened to include the upper-middle class as well," Diggikar said, adding that while there are at present five Cradles in India, 25 are being planned in the next three years.
"The clientele mostly includes couples who have migrated from their home state and are therefore by themselves during childbirth, young working mothers who want to be pampered, and foreign returned couples who want the best facility," he added.
For a three-day stay, an LDR suite package approximately costs Rs.90,000-100,000 at Cradle. The costs are similar in other facilities.
"The cost difference between a regular room and the LDR suite we opted for, including the room charge and doctor's fee, was about Rs.8,000 which we felt was not much considering the importance of this phase in our lives," said Ravi Bajaj, a young marketing executive and a first-time father. "My wife and I want the absolute best for Lavanya, and this was the perfect way to start," he smiled.
