In 2014, eMarketer estimates that mobile will account for 63.4 per cent of Facebook's net digital ad revenues.
Mobile accounted for 23.1 per cent of Google's net ad revenues worldwide in 2013 and eMarketer estimates this share will increase to 33.8 per cent in 2014.
On the global mobile ad market, the research firm said last year, global mobile ad spending increased 105 per cent to $17.96 billion.
“In 2014, mobile is on pace to rise another 75.1 per cent to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide,” eMarketer projected.
Combined, the two companies (Facebook and Google) saw net mobile ad revenues increase by $6.92 billion, claiming 75.2 per cent of the additional $9.2 billion that went towards mobile in 2013.
“The two companies are consolidating their places at the top of the market, accounting for more than two-thirds of mobile ad spending last year, a figure that will increase slightly this year,” it said.
