Her target audience won't be limited to women and girls as she has also come up with a separate line for men.
"We have also recently launched a new line of accessories for young men called Unknown, a sub-brand of Ayesha Accessories. We will soon launch a kids range too," she added.
Among her accessories, Ayesha's favourite is the laptop bag.
"I love our laptop bags. I think they are unique and a lot of them have bold statements printed on them like "I make boys cry". I also really love the ones in which we mix Western and Indian prints on the laptop bags," she elaborated.