She started her brand in October 2010 with a small space in her mother's department store Casablanca in Pondicherry. In two-and-half year it has grown into 40 stores that are located in malls in cities like Chennai, Hyderabad, Delhi, Mumbai and Bangalore. It is also available through shop-in-shops at Shoppers Stops.
"We have always looked at opening our stores in the malls where most of the youngsters generally love to hang out. The price ranges from Rs.90 to Rs.1190," said the teenager, who is targeting youngsters between 15 and 25 for her brand.
