Since she is away from her home, it is difficult for her to be completely involved, but her contribution to her brand can't be ignored.
Her job involves offering different, young, perspective to Ayesha Accessories. She is also involved in trend research and works with design team. In addition to these, she also communicates with young customers by updating blog.
"I am in the boarding school in the US and, therefore, it is difficult at times to be completely involved. I do, however, keep doing work through email and Skype," she said.
