Privacy is no 'luxury good', it can only be available to people who can afford to buy premium products and services, said Google CEO Sundar Pichai.
In an op-ed written for The New York Times, Google CEO defends his company's approach to privacy and user's data.
Sundar Pichai wrote on Tuesday, "Privacy must be equally available to everyone in the world, Google's approach is to make privacy more democratic".
Google faced questions about the collection of its user's location data.
"People today are rightly concerned about how their information is used and shared, yet they all define privacy in their own ways. I've seen this firsthand as I talk to people in different parts of the world.
"Privacy is personal, which makes it even more vital for companies to give people clear, individual choices around how their data is used," wrote Sundar Pichai.
During the annual I/O developers conference that took place this week, Google announced a slew of additional privacy and security tools for its users across its products and platforms.
Pichai noted, "For everyone" is a core philosophy for Google; it's built into our mission to create products that are universally accessible and useful. That's why Search works the same for everyone, whether you're a professor at Harvard or a student in rural Indonesia".
Sundar Pichai also called on the US to introduce new legislation for protecting user's data.
Pichai added, "Legislation will help us work toward ensuring that privacy protections are available to more people around the world".
(With IANS inputs)