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Bollywood hotties endorsing smartphones/tablets

New Delhi: It's true: celebrity endorsement can send demand of a product through the roof. Researchers Jagdish Agrawal and Wagner Kamakura say the biggest advantage with celebs is that they hugely improve the brand recall. Analysts

India TV News Desk India TV News Desk Updated on: October 16, 2013 9:47 IST
The gorgeous Bollywood actress Katrina Kaif recently unveiled Sony's latest and greatest smartphone, the Xperia Z1. The Xperia Z1 costs Rs 44,990 with an aim to double its share in the high-end mobile phone market to 20 per cent. Sony also unveiled next version of Smartwatch for Rs 14,990. The Xperia Z1 sports a massive 20.7-megapixel resolution camera capable of taking add-on lenses.







The Xperia Z1 is Sony's attempt to leapfrog rivals such as Samsung Electronics in the race for the phone with the best camera. The smartphone feature a 5-inch 1080p display, a 2.2GHz quad-core Snapdragon processor (same chip that powers LG G2 and Samsung Galaxy Note 3) and runs on Android 4.2 Jelly Bean operating system.
 
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