Bollywood hotties endorsing smartphones/tablets

New Delhi: It's true: celebrity endorsement can send demand of a product through the roof. Researchers Jagdish Agrawal and Wagner Kamakura say the biggest advantage with celebs is that they hugely improve the brand recall. Analysts also say that celebrities by their very nature tend to be quite polarizing. And that works very well for a product that needs to create an image for itself in the highly competitive market. Let us take a look at some popular celebs endorsing smartphones and tablets: Ranbir Kapoor, who is not so tech-savvy, is the brand ambassador for BlackBerry. The actor had earlier this year launched the brand's first smartphone Z10. BlackBerry Z10 is the first BlackBerry smartphone to launch with the re-designed, re-engineered, and re-invented BlackBerry 10 platform, which offers customers a faster, smarter and smoother experience than any other BlackBerry smartphone they have used before.Bollywood actress Malaika Arora Khan launched India's first 3D tablet PC of Swipe Telecom's called 3D LIFE. The gorgeous Bollywood actress Katrina Kaif recently unveiled Sony's latest and greatest smartphone, the Xperia Z1. The Xperia Z1 costs Rs 44,990 with an aim to double its share in the high-end mobile phone market to 20 per cent. Sony also unveiled next version of Smartwatch for Rs 14,990. The Xperia Z1 sports a massive 20.7-megapixel resolution camera capable of taking add-on lenses. The Xperia Z1 is Sony's attempt to leapfrog rivals such as Samsung Electronics in the race for the phone with the best camera. The smartphone feature a 5-inch 1080p display, a 2.2GHz quad-core Snapdragon processor (same chip that powers LG G2 and Samsung Galaxy Note 3) and runs on Android 4.2 Jelly Bean operating system. Bollywood actress Chitrangda Singh recently launched Micromax's new smartphone Canvas 4. The Canvas 4 Dual SIM smartphone is priced at Rs 17,999. It is powered by MT6589, the quad-core processor made by MediaTek that also powers Canvas HD. Just like its predecessor, Canvas 4 also has a 5-inch screen with 720p resolution. The device has 16GB internal storage and 1GB RAM; the storage is expandable with microSD card. It is powered by Android 4.2 (Jelly Bean) and has battery capacity of 2,000mAh. South Indian siren Shriya Saran unveiled Samsung Electronic's latest innovation - Samsung Galaxy MEGA at a recent event. The device combines the portability and convenience of a smartphone with the power, multitasking capabilities and extensive viewing experience of a tablet. Shriya launched two models of the MEGA series one with 5.8 inches screen and the other with a 6.3 inches one.Parineeti Chopra recently launched Samsung Galaxy Note III and Galaxy Gear. Speaking about the product, the 24-year old Shudh Desi Romance actress said, “The thing about the Galaxy Note 3 is really sleek looking, it's very sophisticated looking. It has a beautiful back. It's really like twenty computers in one if I can say that and it offers you everything you can dream off.” The Ladies vs Ricky Bahl actress says she is “an absolute gadget freak”.Bollywood actress Yami Gautam recently unveiled Samsung' latest range of tablet PCs under the new Galaxy Tab 3 series. Samsung has priced the 8-inch Galaxy Tab 3 (311) at Rs.25,725, the other 8-inch (310) (Wifi only) version is available for Rs.21,945 and the 7-inch Galaxy Tab 3 (211) is priced at Rs.17,745. HTC has roped in Bollywood actress Jacqueline Fernandez as the brand ambassador for their HTC One phone in India. Crafted with a distinct zero-gap aluminium unibody, the HTC One combines a Qualcomm Snapdragon 600, quad-core, 1.7GHz processor with 2GB DDR2 RAM. In terms of storage you will have a choice of 32GB or 64GB. With a built-in amplifier, Beats Audio and two front-facing speakers the HTC One delivers a big sound with or without headphones. Commenting on the occasion Fernandez said, “I am elated to be associated with the event, having experienced the new HTC One, I believe that HTC truly represents the blend of innovation and Style in Mobile devices.” Nikhil Chinappa and Anusha Dandekar recently launched MTV Slash Tablet. Huma Qureshi recently unveiled the new Gionee Elife E6 smart phone. The Elife E6 smartphone comes with 5.00-inch screen offering a display of 1080x1920. The smartphone is powered by 1.5GHz processor alongside 2GB RAM and 13-megapixel rear camera. Farhan Akhtar, brand ambassador for Intex mobiles, recently unveiled the company's flagship model Aqua i7. Aesthetically designed, the smartphone has a 5-inch full HD 1920x1080p screen. Equipped with OGS (One Glass Solution) display technology and Corning Gorilla Glass, the phone is protected against any scratches and impact. It is powered by 1.5GHz quad core processor with 2GB RAM, which enables a smooth and richer user experience. The 32 GB internal memory ensures that one never runs out of space. It sports a 13MP (441 PPI) rear camera and a 5MP front camera that is used for video calling. The phone also comes pre-loaded with Matrabhasha — an exclusive Intex multi-lingual application that allows users to operate in up to 22 regional languages. Farhan Akhtar said, “I am really excited on the launch of Aqua i7 today and look forward to another exciting and pioneering product.”

Bollywood hotties endorsing smartphones/tablets

New Delhi: It's true: celebrity endorsement can send demand of a product through the roof. Researchers Jagdish Agrawal and Wagner Kamakura say the biggest advantage with celebs is that they hugely improve the brand recall. Analysts

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