The company will launch the programme in two stages -- college activation and cafe activation.
Under the college activation, BlackBerry is targeting 70,000 downloads of BBM, while under cafe activation, in which it will collaborate with Cafe Coffee Day chain, it is targeting 50,000 downloads of the app.
In September, BlackBerry had paused the global rollout of its instant messaging service BBM on rival phones, blaming the delay on issues caused by an unreleased old version of BBM.
