The survey also revealed women feeling their partner's touch being actually the cheapest and most effective beauty booster.
During the poll, the people said just their partner's touch could make 40 percent of women feel more attractive.
Susan Quilliam, a sex and relationship expert from Durex, who commissioned the survey, said: "All the research suggests that couples who reach out to each other physically feel more positive not only about themselves but also about each other."
Many of the couples admitted that they thought regular sex was the cornerstone of a healthy relationship.
Eight out of 10 Britons rated a touch as the most important element in their relationship. Many couples said they kissed or cuddled once or twice a day.