Mumbai, Dec 26: At last, here is the list of the top hits and top flops of Bollywood industry during the year 2011:
3. The Dirty Picture
5. Murder 2
6. Delhi Belly
7. Tanu Weds Manu
8. Zindagi Na Milegi Dobara
9. Mere Brother Ki Dulhan
10. Yamla Pagla Deewana
11. Haunted 3D
12.No One Killed Jessica
1. Patiala House
2. 7 Khoon Maaf
3. Thank You
8. Desi Boyz
10. Ladies vs Ricky Bahl
Don 2 is fast heading towards the flop list and the jury is still out.
The lists of hits and flops have been compiled on the basis of return on investment ( the business done by the film compared to its cost, including print and advertising), reports DNA.
Salman Khan makes it to the top of the list, this year too, with Bodyguard raking in Rs 150 crore at the box office.
Shah Rukh Khan's RA. One too is said to have met the numbers, it doesn't qualify due to its high cost.
Singham, The Dirty Picture, Ready, Murder 2, Delhi Belly, Tanu Weds Manu, Zindagi Na Milegi Dobara, Mere Brother Ki Dulhan, Yamla Pagla Deewana, Haunted and No One Killed Jessica are the hits of 2011.
Says trade analyst Amod Mehra: “ The only difference is that big films like Bodyguard, Ready and Singham have generated huge money. Even a flop like RA. One did business over Rs 100 crore. Never before have four movies done business even close to Rs 100 crore each in the same year."
A Rs 22 crore The Dirty Picture crossing Rs 80 crore is huge, says Mehra.
Suniel Wadhwa of 52 Weeks Entertainment Inc, while also adding Vashu Bhagnani's F. A. L. T. U to the hit list, points out to a growth of 60 percent in the business in the June- September period.
“The expectations in the last quarter from October to December were high, with films like RA. One, Desi Boyz, Rockstar and Don 2. Only The Dirty Picture delivered to become the biggest success of this period,” he says pegging the average growth in the business at 22 per cent, as compared to 2010
Indore based distributor Aditya Chowksey attributes the growth in business to the upsurge in the Indian market.
“At one time, Rs 100 crore gross was unheard of. Now, we're seeing Rs 100 crore net collections,” he points out, adding that the industry is no longer dependent on overseas to rake in the moolah.
“The Dirty Picture did very bad overseas, but it qualifies as a big hit due to its huge success in the domestic circuit.”
Sunil Punjabi, CEO Cinemax says that the increase in multiplexes has seen realisation in the number of prints and screens as a result.
“But the films are not delivering the numbers to come close to 3 Idiots. It will always be the second and third weeks that define the size of success, apart from the length of the movie. Doing big numbers in the first week is expected because of the open window,” he says.
The most eagerly anticipated film of the year Ra.One was the biggest disappointment of 2011.
“It created the highest decibel in terms of pre-release reach, quality and raised expectations of the audience, but failed to deliver. It could easily win the Best marketed film of the year award, but people didn't accept it. No other film has got 95 percent screens on release, with no competition for nearly three weeks. An ideal situation for any movie, but it didn't match from the content perspective,” says Punjabi about SRK's RS 150 crore film.
According to Mehra, it's an alarming situation for Don 2 if single screens are not going full.
Pegging the first day's collections at Rs 13 crore, he says that considering the response from the public, he sees it crashing after Christmas.
“Don 2 has to do a business of Rs 110 crore to break even,” he says about the film that has cost Reliance about Rs 105- 110 crore after buying it from Excel Entertainment for Rs 80 crore.