Youngistaan's heartthrob, Ranbir Kapoor is sporting a cool new look for ‘The Game', an upcoming entertaining and engaging TV concept from Pepsi.
Sources reveal that the concept required him to look active and uber cool unlike a serious action hero.
Ranbir's stylist came up with a trend-setting gaming hero look. To complete the look, he is also sporting a dragon tattoo on his left arm and the same motif appears on his costume and neck-piece.
His look is funky with a two-day stubble and a mop of hair falling on his forehead, representing his carefree and confident attitude.
The actor earlier played a game developer in Bachna Ae Haseeno and was a gaming fan in Wake Up Sid; and with this all new look, Ranbir has taken his love for gaming to the next level by becoming a game character himself.
Watch out for Ranbir Kapoor's new look in ‘The Game' to premiere on TV on March 27.
The actor essayed the character of a game developer in Bachna Ae Haseeno and was a gaming fan in Wake Up Sid. With this ad, Ranbir has taken his love for gaming to the next level by becoming a game character himself!.
Featuring with Ranbir in The Game, is Sanjay Dutt who plays the bad guy and Jacqueline Fernandes who serves as the eye candy.
Says a source, "The campaign was shot a couple of days back. The cola makers were waiting for Ranbir to return from the US where he was shooting for Anjaana Anjaani. For the commercial, they had specially flown to the US to shoot with him."
Ranbir worked closely on his look with stylist Anshu Arora. The commercial has been shot by Sunil Manchanda of MAD films.
Adds the source, "Nikhil Advani recommended Jacqueline to Sunil Manchanda for the commercial. She features in Nikhil's production Jaane Kahan Se Aayi Hai, Nikhil showed him the rushes of the film. Sunil liked Jacqueline in the movie and signed her for the commercial."
The Game is will go on air from March 27. It will also be developed into an on-line game making Ranbir a gaming hero as well.
Ranbir had replaced Shah Rukh Khan as the brand ambassador of the cola.