According to a media report, Apple has introduced a new portal that lets users see what personal information the company keeps on them. This initiative is a part of the companies annual privacy upgrades.
CNBC reported on Wednesday, that the information that is collected could include data's like calendar entries, reminders, photos, documents, website bookmarks, App Store purchases etc.
The search function is in line with Apple's efforts to differentiate itself as a company that does not monetise user data. This is because the company does not treat customers as its products. It just takes pride in making money through its hardware.
"Whether you're taking a photo or asking Siri a question, you can do it knowing that Apple doesn't gather your personal information to sell to advertisers or other organisations," Apple says in its privacy website.
According to a report in USA Today, users still have to wait a few days to retrieve the information, from the updated http://www.apple.com/privacy section of the Apple website, as the tech giant confirms the request, but it should be way easier to find the tools now than before.
Apple updates its privacy website every autumn, after the introduction of new phones and software upgrades to the mobile and computer operating systems, iOS12 and MacOS, which this year is called Mojave, the report said.
(With IANS inputs)