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Here's why it is important to embrace sustainable fashion instead of fast fashion

By embracing sustainable fashion instead of fast fashion, you can do your part to help reduce pollution and protect our planet’s precious resources.

Kristina Das Written By: Kristina Das New Delhi Published on: September 21, 2023 12:26 IST
sustainable fashion
Image Source : FREEPIK These are the important reasons to embrace sustainable fashion instead of fast fashion.

Are you looking for a way to reduce your environmental impact while still keeping up with the latest trends in fashion? If so, sustainable fashion may be the answer. Sustainable fashion is a movement that focuses on creating apparel and accessories that are made with responsible materials and processes, making sure to reduce the environmental footprint of the garment. 

In contrast, fast fashion is a type of fashion that focuses on producing large amounts of clothing quickly and cheaply, often without taking into account the environmental effects. Fast fashion has become extremely popular in the last decade due to its affordability and accessibility, but it has come at a great cost to the environment. The rise of fast fashion has led to an accelerated production cycle, where clothing is designed, produced, and discarded rapidly. This contributes to massive amounts of textile waste. 

So why is it important to embrace sustainable fashion instead of fast fashion? There are several reasons why choosing to go green with your wardrobe can make a big difference for the environment. 

  • Sustainable fashion typically uses less water and fewer chemicals than fast fashion production. This means that less water is being used to produce clothing and fewer toxic chemicals are being released into the environment. By investing sustainably, you can help reduce water pollution and conserve natural resources. 
  • It also uses more sustainable materials such as organic cotton, bamboo, hemp, and recycled materials. This means that fewer new resources are being used to create clothes, which reduces the strain on our planet’s resources. It also helps reduce waste since many sustainable materials can be recycled or reused. 
  • Sustainable fashion is often produced in more ethical conditions than fast fashion. Many fast fashion brands outsource their production overseas where labour laws are not as strict, leading to sweatshop-like labour conditions for workers. Sustainable fashion brands tend to be more transparent about their production process and use fair trade practices in their manufacturing process, ensuring that workers are treated fairly and paid fair wages. 
  • By investing sustainably you can help support small businesses and artisans who focus on producing quality pieces that are made with respect for the environment. By choosing to shop sustainably you can help promote local economies and support communities around the world who focus on eco-friendly production methods. 

By embracing sustainable fashion instead of fast fashion, you can do your part to help reduce pollution and protect our planet’s precious resources. From reducing water usage and chemical pollution to supporting ethical labour practices and local economies, there are many reasons why investing sustainably is important. 

(With IANS Inputs)

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