New York: Twitter activity and data regarding TV programmes can help networks and ad agencies make superior, data-driven advertising and programme marketing decisions, a study has found.The study has been carried out by Nielsen, a
Mumbai: Megastar Amitabh Bachchan wishes to use his stardom to eradicate more social issues and the latest in those lines are the plans to start a new campaign for infectious disease caused by the Hepatitis
London: What if we can predict social movements, consumer reactions or even possible outbreaks of epidemics up to two months in advance just by monitoring 50,000 Twitter accounts?Possible.Researchers have found a simple and effective method
New Delhi: WPP's wholly owned global marketing communications agency JWT has acquired a majority stake in Mumbai-based Social Wavelength, a full-service social media agency, for an undisclosed amount. JWT was in talks with the agency for
Mumbai, July 3: After making his Bollywood debut with action-comedy 'Khiladi 786', director Ashish R Mohan is coming up with another film from the genre but with a social message."I am making an action-comedy with
New Delhi, Feb 10: Finally Kamal Haasan's ‘Vishwaroopam' is breathing in an open air after being trapped by religious groups. But the damage is being done to the flick as the Box Office collection is
New Delhi, Jul 1: Pendency of several cases related to capital punishment in Rashtrapati Bhavan is one “inherited task” that no President would feel happy about, according to former President APJ Abdul Kalam.“I thought I
Ahmedabad, May 26: After praising Chief Minister Narendra Modi for developmental work in Gujarat, Social activist Anna Hazare today did a U-turn saying he was dismayed at the levels of corruption in the state.Hazare, who
New Delhi, Apr 6: A day after social activist Anna Hazare launched his fast-unto-death on the Lokpal Bill issue, Government today said it was was open to any suggestion on the proposed legislation and had
Tokyo, Mar 31: As Japan grapples with an unprecedented triple disaster—earthquake, tsunami, nuclear crisis—the Web has spawned creativity and innovation online amid a collective desire to ease suffering.Once the magnitude of the March 11 disaster
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