"We have lifesize arrangements and a wide variety to offer, but 12 roses in a simple bunch sells the most. Somehow, people feel if they don't get a rose on that day, they aren't loved enough," added Gadia, spokesperson of the flower chain that sells in 400 cities across 150 countries.
Phoolmandi.com, a portal which claims to offer the "most competitive rates", also sees the sales of red roses soaring on Valentine's Day.
"Only roses are a hit for Valentine's Day," Rohit Nath, owner of online flower store phoolmandi.com, told IANS.
Orders for the special day have already started trickling in.
"We have already got orders for around Rs.50,000 by now. Last year. by this time we had got orders worth Rs.80,000, we are keeping our fingers crossed for better figures this year," Nath said.