In most cases celebrities are the faces of a brand and gain popularity as they build an image in front of their fans. Recently, a survey was done to study ‘Celebrities as Human Brands.’
The name of the research is TIARA which stands for Trust, Identify, Attractive, Respect and Appeal. The report which is called TIARA Research Report on Celebrities as Human Brands, was presented by former cricketer and Indian cricket team coach Ravi Shastri and chief mentor of the Indian Institute of Human Brands (IIHB), Sandeep Goyal.
The study was conducted by a Japanese organization called Rakuten which revealed in its 2020 report that actor Akshay Kumar has been voted as the most appealing celebrity while Amitabh Bachchan is the most respected celebrity in India. Alia Bhatt came on top of the most attractive celebs, on the other hand Virat and Anushka have been declared as the most trusted celebrity couple according to the survey.
The 48-page long survey analysed 180 celebs on their unique and different qualities. It involved 60,000 respondents within 23 cities including Delhi-NCR, Bengaluru, Pune, Ahmedabad, Agra, Ludhiana, Patna and more. It stated that most Indians identify themselves with Aayushmann Khurrana, followed by Vicky Kaushal and Kareena Kapoor Khan. ALSO READ: Kareena Kapoor shares 12 years old throwback pic with hubby Saif Ali Khan, calls him “my love”
That’s not all, the research also told about the most controversial celebs. Alia-Ranbir became the most controversial celebrity couple, where as Kangana Ranaut and Salman Khan bagged the first position as individuals in Bollywood specifically. On the other hand, Hardik Pandya was termed as the most controversial celebrity.
In sports, MS Dhoni has been termed as the most down to earth personality meanwhile, the most reliable is Saina Nehwal according to the survey.