December 21, 2021 11:28 IST
Not just films and web series, many TV serials and reality shows opted the OTT way. This year, the controversial reality show Bigg Boss, had an OTT debut on Voot, giving its viewers 24-hour access to their live footage. Interestingly, it was also reported that an online platform approached Bollywood actors Vicky Kaushal and Katrina Kaif for an exclusive access to their wedding footage. While it is a common trend in the west to sell off wedding footage and images to magazines and TV channels, the streaming giant is planning to bring in the same trend in India too and to kick off their wedding franchise.